Show the product in use
Demonstrate how it works, what it helps with and which details matter. Let the viewer see the offer in a real context.
TIKTOK ADS · VIDEO + ADVERTISING
TikTok advertising
Catch their attention. Give them a reason to stay.
Turn your offer into a short video people can understand. ADS Plus connects the opening, the story and the next step with your advertising goals — from a creative idea to a campaign you can evaluate.
- Video concepts
- Creative testing
- Campaign analysis
THE STRUCTURE OF A CLEAR VIDEO
TikTok Ads
One video. One clear idea.
- 01Catch attention
Start with a relevant question or a recognisable situation.
- 02Show the value
Show the product, explain the benefit or answer a question.
- 03Invite action
Give the viewer a clear and relevant next step.
WHAT TO SHOW
Make your offer worth watching.
A useful TikTok video begins with something your audience recognises. We choose the idea around your product, the people you want to reach and what they need to understand.
Explain your expertise
Show a process, share a useful insight or introduce the people behind the service. Make your knowledge easy to follow.
Answer a customer question
Build a short story around a real hesitation or a common question. Connect the answer with a practical next step.
WHAT WE WORK ON
From video idea to advertising.
We agree the number of concepts, the source material and the campaign scope before starting. Filming, creator involvement and additional production are discussed separately.
Ideas and scripts
Review your offer and audience. Develop openings, key messages and calls to action that fit a short video rather than simply shortening a long advert.
Creative preparation
Adapt agreed footage for vertical viewing, with readable captions and clear pacing. Check that important elements stay visible and clarify the rights to footage, music and creator content.
Campaign setup and launch
Agree the goal, audience, budget and destination. Prepare ads and relevant measurement. Consider Spark Ads for your posts or creator posts when the necessary authorization is in place.
Testing and improvements
Compare creative approaches using the available viewing, click and conversion data. Review enquiry quality with you and decide which ideas to refine or replace.
HOW WE WORK
A clear idea. A considered launch.
- 01
Understand
Discuss the product, audience and goal. Review existing videos, your website and previous advertising experience.
- 02
Shape the content
Agree the scripts, formats, source material and responsibilities. Decide what needs to be filmed or adapted.
- 03
Prepare and launch
Prepare the agreed creatives, campaign settings and measurement. Review the ads and destination with you before launch.
- 04
Learn and refine
Review the available results and plan the next creative tests. Budget changes are based on evidence and agreed priorities.
CONTENT AND CAMPAIGN BUDGET
Plan for the video and its promotion.
A campaign needs both suitable content and an advertising budget. We agree what is ready, what needs to be produced and how much to allocate to testing.
Advertising spend
The planned budget for TikTok campaigns, separate from the agency's services and content production.
Creative and agency work
The agreed concepts, scripts, adaptation, setup and management. Filming, creators and licensed assets are scoped and priced separately when needed.
Views are not the same as sales. We agree what to measure and how to assess the response, without promising viral reach, a fixed cost per customer or guaranteed revenue.
Questions about TikTok advertising
Is TikTok advertising suitable for my business?
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It depends on your audience, market, offer and ability to show it in video. We discuss these first and check which campaign options are available for your account and target market before recommending a launch.
Do I need to film new videos?
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Not always. We review your existing footage and whether it can communicate the offer clearly in a vertical format. If new filming or creator content is needed, we agree the brief, responsibilities and cost separately.
What are Spark Ads?
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Spark Ads allow eligible TikTok posts to be used in advertising. These can be your own posts or another creator's posts with authorization. We check the permissions and campaign fit; authorization to promote a post does not replace any other necessary content or music rights.
Can I use trending music in an ad?
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A track's popularity does not mean it is licensed for advertising. We select audio suitable for commercial use and check the relevant permissions. TikTok's Commercial Music Library is one option, subject to the track's permitted use.
What budget should I start with?
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We discuss the market, goal, content needs and testing scope before recommending a budget. Advertising spend, agency fees and any production costs are separated so you can see what the plan includes.
How do you measure success?
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The measures follow the goal: video engagement, visits, submitted enquiries or purchases where suitable measurement is available. We plan tracking around your website and consent setup, review the available data and ask about lead quality. No fixed number of views or sales is guaranteed.
What would you like
to show your audience?
Tell us about your product, target market and goal. Share your website or TikTok profile and let us know whether you already have video material.
Prefer email?hello@adsplus.no