Reach relevant searches
Focus on the services, products and locations that matter to your business. Distinguish research from searches that suggest someone is ready to enquire.
GOOGLE ADS · SEARCH ADVERTISING
Google Ads search advertising
They are searching. Help them find you.
Connect your offer with people searching for it. ADS Plus brings keywords, ads and landing pages together around your business goals — from the first search to an enquiry.
- Relevant searches
- Clear ads
- Measurable actions
FROM SEARCH TO ENQUIRY
Google AdsThe service your customer needs
- 0101 · THE SEARCHA relevant search
- 0202 · YOUR ADAn answer to their search
What you offer. Why it matters. A clear next step.
- 03 · YOUR WEBSITEFrom interest to an enquiry
Search intent, message and destination work together.
START WITH DEMAND
Be there when the search begins.
Search advertising can reach people who are already looking for a solution. We assess demand, location and intent before deciding which searches are worth your budget.
Make the next step clear
Match the ad to a useful page: the right offer, clear information and a straightforward way to enquire or buy.
Learn from real actions
Review clicks alongside recorded enquiries or purchases. Separate traffic volume from the actions that contribute to your business goals.
WHAT WE WORK ON
More than choosing keywords.
A first launch or an existing account: we agree a practical scope for your search campaigns, website and measurement needs.
Keywords and search intent
Research relevant terms, group them around your offer and identify negative keywords to limit unrelated searches. Agree the locations and languages to target.
Ads and landing pages
Write headlines and descriptions, prepare relevant ad assets and review the page after the click. Agree any website improvements separately.
Setup and measurement
Build the campaign structure, agree bids and budgets, and define useful conversion actions. Plan tracking around your website and consent setup.
Management and reporting
Review search terms, spending and available conversion data. Refine exclusions, ads and settings, and explain what the results suggest doing next.
HOW WE WORK
Understand the search. Build the campaign.
- 01
Understand
Discuss your offer, market and goals. Review your website and any existing Google Ads campaigns.
- 02
Plan
Agree the search themes, locations, scope, budget and actions to measure before work begins.
- 03
Prepare and launch
Set up ads and measurement, check destinations and review the campaign with you before launch.
- 04
Review and refine
Use the available data and your feedback on enquiry quality to guide the next adjustments.
BUDGET AND EXPECTATIONS
Know where your budget goes.
Competition, location and demand affect the cost of search advertising. We plan a starting budget around your priorities and the data needed to evaluate a campaign.
Google Ads spend
The budget for advertising on Google, separate from agency fees. We agree the planned spend and campaign settings before launch.
Agency work
Research, copy, setup and ongoing management within the agreed scope. Website changes and additional tracking work are clarified in advance.
We do not promise a fixed position or number of sales. Demand, competition, your offer, the website and how enquiries are handled all affect the outcome.
Questions about Google Ads
How is Google Ads different from SEO?
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Google Ads is paid advertising. SEO works on your website's visibility in organic search results. They can support different parts of a marketing plan, but paying for ads does not improve your organic rankings.
What advertising budget do I need?
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There is no useful one-size-fits-all figure. It depends on the search demand, competition, target locations and your goals. We discuss advertising spend and the cost of our work separately before starting.
Do I need a new website?
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Not necessarily. We review whether your existing page matches the offer and makes it easy to take the next step. Sometimes a few improvements are enough; sometimes a dedicated landing page is more useful. Any development work is agreed separately.
How do you limit irrelevant clicks?
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We choose keywords around your offer, review available search terms and add negative keywords. We also refine locations, ad copy and settings based on the data. This helps focus the campaign but cannot eliminate every irrelevant click.
How do you measure results?
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We agree which actions matter, such as a submitted enquiry or a completed purchase. Measurement depends on your website and consent setup. We review spend and recorded actions, and use your feedback to understand lead quality. A click is not the same as a customer.
Can you improve an existing Google Ads account?
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Yes. We can start with a review of its structure, search terms, ads, destinations and measurement. We agree the changes and access needed before work begins. Do not send passwords through the contact form.
What are your customers
looking for?
Tell us what you offer, where you work and what you want to achieve. Include your website and whether you already run Google Ads.
Prefer email?hello@adsplus.no